How to setup Goals in Google Analytics


For most new business owners, your ‘Goal’ when using Google Analytics is not to pull your hair out, or burst into tears from sheer overwhelm.

Sure, there’s a lot of information you can get from Google Analytics, and a lot of Reports to make Google Analytics simpler to understand, but it doesn’t need to be complicated.

Truth be told, to get the most out of your Google Analytics data and to be able to accurately see what’s driving conversions on your website, you need to setup Goals whether you like it or not.

To make the process a little less painful, we’ll go through it step by step.


How to Create a new goal

1. Sign in to Google Analytics.

2. Click Admin (wheel on the bottom left), and in the View column, click Goals.

Google Analytics -> Admin -> View -> Goals

Google Analytics -> Admin -> View -> Goals

3. Click the + NEW GOAL button

Note: You're only able to create 20 goals maximum, so if you don't see the button, you've hit your max! See 'Recording Goals' below to troubleshoot this.


4. Choose the Custom option and give your goal a name you'll understand. In this example, my goal is for people to subscribe to my email list.


5. Since my goal in this example is for people to subscribe to my email list, the way I'm going to track it is by how many people end up on the Thank you page after they subscribe.

So I'm going to choose Destination as the goal and paste in the URL from my Thank you page.

6. You can also assign a value to this, so for example if this was a thank you page after someone's bought a $20 product from you, you can turn on the Value option and assign $20 to this goal.

7. Click Verify this Goal to run a test that gives you an example of how many conversions would've happened in the past week with this goal. Note that if your destination URL is a new website page, this will be zero since the page is new.


8. Click Save and you'll see the new Goal in your dashboard. You can then navigate back to here to edit your goals at any time.


Recording Goals

Once you've created a new goal, Google Analytics starts recording data straight away. You can pause this by changing the recording status to OFF. No data will be recorded for a goal when it's turned off. Note that it's not possible to delete a goal, so if a goal's not relevant anymore, edit it to create a different one, or turn off recording instead.

  1. Navigate to your Goals
  2. Turn the Recording toggle ON or OFF for the goal you want to turn ON or OFF


Importing Goals

Instead of creating your own goals from scratch, you can also import them from the Solutions Gallery. When you do this, only the template is imported and then you can use that goal to track your conversions. No data from the person who created the template is carried across to your account. 

Having trouble? Let me know or check out Google's awesome troubleshooting guide for more in-depth help.