Essential digital marketing tools for every entrepreneur


Ready to make this the year that you’ll truly tackle marketing for your business?

In an ever-changing digital landscape, success in business can sometimes depend on what you do — or don’t do — online. Take your business to the next level by attracting the right type of prospect, converting more prospects into customers, and turning your customers into raving fans of your business.


Get Your Website Optimised

Allow your customers to find your website with just a few keystrokes. With solid search engine optimisation (SEO), your website will be discoverable, and you can even cut down on paid search engine marketing costs. 


Maximise Your Impact on Mobile

The age of the desktop is quickly becoming a thing of the past. To optimise your impact with mobile users, you should:

  • Verify that your website and blog are responsive across all devices.

  • Think about the mobile user’s journey and tailor a digital experience to match.
  • Test your email templates across multiple devices to ensure your message is accessible by all mobile users.

Start with HubSpot’s simple tool to verify the strength of your website.


Grow Your Audience with Great Content

Content marketing is a powerful and effective way to reach your customers, and if done well, doubles as a retention tool. Use this simple, four-step exercise:

1. What’s your end goal?

Is it to make sales? Grow subscribers? Increase followers? Get clear on your end goal.

2. What content do you already have at your disposal?

Chances are, you’ve got emails, blogs, videos, audio recordings, photographs, interviews, tech support logs and conversations, knowledge bases, product instructions, community forums or loads of other content types to get you started. New to content marketing? Look at what competitors are talking about to get an idea of what topics are in demand.

3. What new content could you create?

Some businesses naturally lend themselves to certain kinds of content. Some get great results with ebooks, some with blog posts. Every business is different, so consider what types of content naturally suit your product or service.

4. Where would you distribute the content?

Where's your audience looking for answers? Start with where they ask the questions. Often this is Google or social media platforms, but it could also be within your emails, through guest posts or lots of other channels. Consider the keywords your audience would use to find out content and include these. 


Measure Success with Analytics Tools

The beauty of digital marketing is its ability to be measured. As such, the foundations of successful digital campaigns includes tools in place to measure, dissect, and analyse their results. Proper metrics will give you insight into the returns on your investments and help you make decisions about what to keep — and what to lose. Luckily, channels such as search engines and social media platforms make it easy to set up small, low-risk experiments with immediate results.


Using digital tactics such as SEO, content marketing, analytics tracking, and more, you can build your presence online, attract new customers, keep your customers happy, and drive profit.